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		<title>Oh, the Mistakes Spokespeople Make</title>
		<link>http://theamericanresolve.com/public-relations/oh-the-mistakes-spokespeople-make/</link>
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		<pubDate>Wed, 24 Sep 2008 14:38:07 +0000</pubDate>
		<dc:creator>arief</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[interview skills]]></category>
		<category><![CDATA[media coach]]></category>
		<category><![CDATA[media coaching]]></category>
		<category><![CDATA[media trainer]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation training]]></category>
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		<category><![CDATA[spokespeople]]></category>

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		<description><![CDATA[Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants [...]]]></description>
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